Practical
Red Embedded Design's products are useful, practical devices, which meet specific requirements for people and families. Products are tested in very practical ways in the real life environment and it is this testing which drives the required feature sets as the designer gains an intimate understanding of the very practical requirements of the product in use.
We see this requirement for a practical approach to products as something which our customers are also pushing for - but which they may not always get from our larger, slower competitors.