Red Embedded Design Delivers Videophone
Tuesday 3rd March, 9pm. Main
Videophone development and technical consulting company, Red Embedded Design has delivered the Joice Videophone for Swedish service operator myJoice AB.
RED, in partnership with myJoice AB, have collaborated for over a year to develop and integrate key videophone technology into this exciting new service. The service, now launched commercially in Sweden, helps the elderly and infirm to keep in contact with their family, friends and carers.
Based on existing RED technology, including that developed for the BT Videophone 1000, the new product adds key features making it exceptionally easy to use. Installation and configuration are eased by a simple setup wizard and web based provisioning. Using an ordinary TV, the picture-based address book and one touch dialling allow calls to be placed to other videophones and PC clients, via an ordinary wired or wifi broadband connection.
RED have worked closely with Texas Instruments as a key technology provider for core silicon and will continue to work on advanced features over the coming months and years to ensure that myJoice AB and other customers have a roadmap going forward.
Stuart Griffin founding Director of Red Embedded Design led the project and adds, “We are delighted to be working with myJoice AB. Ours is an exciting international business and we are confident in demand for the service around the world. We at RED believe the videophone has a key role in improving the lifestyle of older people and allowing increasing numbers to remain at home and out of institutional care.’’
Johan Eckerstein President of myJoice AB agrees that ‘’With increasing numbers of older people often living lonely and difficult lives, we think there is a real need for the service myJoice AB now offers. RED have made a fantastic job of meeting our requirements for the key videophone product we needed. Between us I am confident we will really ‘make a difference.’ ’’
In addition to the Swedish launch, the Joice service is now trialling in the UK with the formal launch planned within first half 2009. Please contact RED for further details and the opportunity to sign up for service and obtain trial products.
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Notes to editors
- Contact Red Embedded Design by e-mail on press@RedEmbedded.com and by telephone on +44 870 747 3608. A short press pack with photos is available on request.
- Red Embedded Design, based in Bradford UK, is a leading provider of embedded video technology for videophone, IPTV and mobile devices. The team that delivered the BT Videophone 1000 are now focused on developing the next generation of videophone products under the Assisted Living Innovation Programme. See http://www.innovateuk.org for details.
- Red Embedded Consulting provides high calibre consultancy services to an international portfolio of customers in the real time embedded arena. Our services cover a range of markets including digital TV and Security. For more details see http://www.redembedded.com/consulting
- myJoice AB is a Swedish Corporation founded by David Pagrotski. Board members include Sivert Bergman former President for Ericsson Transmission and Broadband; Per Batelson, currently President for Global Health Partner and Chairman of Apoteket. myJoice AB have recently launched their new service for the elderly. This is a new TV telephone that connects older people with their family and friends at the touch of a button. Contact myJoice AB through their web site at www.myjoice.com for more details on the service, for practical descriptions by users, or to sign up directly for the service as a user. For Press matters contact Kristina Wojnicki at kristina.wojnicki@myjoice.com and on +46 735 42 0669. For information about the Joice service in the UK please contact info@redembedded.com or else call +44 870 747 3608